Booking platform
Mexico and LATAM
Summary
A redesign of the booking flow for a services platform, from mapping the flow to shipping the components.
Challenge
The booking flow had seven steps and lost people at the third one. Nobody on the team knew whether the interface or the pricing logic was to blame.
Goal
Cut drop-off by simplifying the flow without touching the business logic, and measure every step to know what worked.
Result
I merged three steps, redesigned the component system and shipped it. [PLACEHOLDER] The flow went from 7 steps to 4 and drop-off fell by 00%.
On screen
Let's build something.
hola@dominio.com- Web development
- UI interfaces
- E-commerce
- Web design
- Front-end